Business Tycoon
Written by Shigamoto   
Sunday, 19 June 2005

Business Tycoon is a direct competitor to the Capitalism series, how does it measure up? Continue to read to find out.


Business games have always been huge, mainly because they are fairly easy to develop and are fun to play. Currently there are two pure business games competing, the Capitalism series and Business Tycoon.

In Business Tycoon you can choose to start up a company in aircrafts, cars or computers. Your aim is to get a percentage of the market in each sector; usually it’s around 55%. While the game is aimed at achieving a certain market share it lacks other scenarios to play. It would be fun if there were scenarios in which you are to save a company going down the drains or something similar.

When the game starts you get a view of a world map. The location of the company HQ is randomised so you usually end up in countries like Chad or Uzbekistan. No grudge against those countries but they are not large markets for cars, computers or aircrafts.

After your company grows by producing products and selling them you can expand into other countries. The only things you have to watch out for when expanding is keeping up with demand and the competition. Also it pays to do the research right before expanding into new areas. Some areas are more prices sensitive than others, which means that competitors try to lower prices to blow you out of the water. So in many markets you will loose money in price wars against the AI.

An important part of the game is sending your sales executives around to try to penetrate markets. As your company grows you can also choose to set up sales offices, distribution centres and much more in different countries.

However the core in Business Tycoon is producing and keeping up with demand. Sure you need to add marketing and engineering, but generally it’s about building factories and expanding already existing ones. It’s sad that there aren’t different types of business in the game, for example producer, services, retailing and others.

The soundtrack in the game must be some kind of bad joke and I encourage you to turn it off immediately since it will drive you mad.

Surely you can learn a lot from Business Tycoon, but only about producing products. The game is too limited to actually compete with the Capitalism series, but it’s a nice complement.


Developer: Stardock Systems Inc
Website for Game: http://www.stardock.com/products/btycoon/
Publisher: Ubi Soft Entertainment
O/S: Win 95/98/ME/NT/2000/XP
Cost of Full Game: N/A
Year of Release: 1999

Requirements:
Pentium Processor, 16 MB RAM, SVGA Graphics Card
Tested on:
Pentium 4 2.4 GHz, 512 MB RAM, ATI Radeon Graphics Card




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